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Popular Online Courses and Webinars

Webinar 28 Apr

SEO

Fernando Angulo

Margarita Loktionova

45 minutes

Ask Me Anything About AI Visibility — Live Q&A with Semrush

AI search is rewriting how brands get discovered. Your customers now rely on ChatGPT, Perplexity, Google AI Overviews, and Gemini to find products, services, and answers. The problem? Most brands don’t know how they show up—or if they show up at all. Join this live Ask Me Anything session with Ferna...

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Webinar 23 Apr

SEO

Fernando Angulo

Charlie Merchant

1 hour

Surviving the Zero-Click SERP: Drive Revenue When Traffic Drops

Search engines increasingly answer queries directly on the results page through AI Overviews, featured snippets, and knowledge panels. As a result, clicks are declining. At the same time, search visibility continues to shape purchase decisions, build brand trust, and influence conversions — often be...

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Course

SEO

8 lessons

39 minutes

Certification

AI Search Operating System

AI search is changing how brands get found, but most teams are still pulling in different directions. This course gives SEO and marketing leaders a practical operating system to bring clarity, audit AI visibility, and build a 90-day action plan leadership can actually move forward with.

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Course

Semrush Tools

9 lessons

29 minutes

Certification

AI Visibility Toolkit Crash Course

AI search is changing how brands get discovered. This crash course shows you exactly how to use Semrush's AI Visibility Toolkit to track where your brand appears in AI-generated responses, monitor cited sources, and measure your share of voice across platforms like ChatGPT and Perplexity.

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Course

Semrush Tools

9 lessons

16 minutes

Certification

Traffic & Market Toolkit Crash Course

Stop guessing what your competitors are doing online. This crash course shows you how to use Semrush's Traffic & Market Toolkit to benchmark performance, analyze traffic channels, and understand audiences, so you can make smarter, data-backed decisions.

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Past Webinar

Local SEO

Alejandra Jimenez Blanco

Partho Ghosh

Salim Berrada

1 hour

Local AI Visibility: What Works, What's Changed (and How to Profit)

AI is becoming the new gatekeeper of local discovery. If your business isn’t surfaced in AI results, you’re losing customers. Consumer behavior is shifting. People no longer search only on Google or Maps—they turn to AI bots, voice search assistants, and social platforms. Search queries are becoming...

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Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Learning Online with Top-Notch Field Experts

5 courses

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).

1 course

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies.

1 course

Janet Machuka

Janet is a social marketing strategist, content creator, copywriter, influencer and one of the top leaders, trained over 70+ brands.

2 courses

Andy Crestodina

Andy is the co-founder of Orbit Media, an award-winning digital agency. Provided advice to 1000+ businesses and has written 500+ articles.

1 course

Kyle Byers

Kyle leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. His work has been featured in major media.

2 courses

Jeff Sauer

Jeff is the Founder of Data Driven, agency advisor, business coach. He had 50,000+ marketers enrolled in his Google certification programs.