Free Online Marketing Courses

AI Search Operating System

AI search is changing how brands get found, but most teams are still pulling in different directions. This course gives SEO and marketing leaders a practical operating system to bring clarity, audit AI visibility, and build a 90-day action plan leadership can actually move forward with.

AI Visibility Toolkit Crash Course

AI search is changing how brands get discovered. This crash course shows you exactly how to use Semrush's AI Visibility Toolkit to track where your brand appears in AI-generated responses, monitor cited sources, and measure your share of voice across platforms like ChatGPT and Perplexity.

Traffic & Market Toolkit Crash Course

Stop guessing what your competitors are doing online. This crash course shows you how to use Semrush's Traffic & Market Toolkit to benchmark performance, analyze traffic channels, and understand audiences, so you can make smarter, data-backed decisions.

AI PR Toolkit Crash Course

PR is getting an AI upgrade. This crash course shows you exactly how to use Semrush's AI PR Toolkit to find the right journalists, craft pitches that land, and monitor every brand mention — so you stop guessing and start getting covered.

Content Toolkit Crash Course

Search is changing fast, especially now that AI-powered results are shaping how content is discovered. In this free crash course, you’ll learn how to build a future-ready content strategy using Semrush’s Content Toolkit, so your content performs across traditional search engines as well as emerging...

Local Toolkit Crash Course

Get up to speed on local SEO essentials with this free crash course. Join Rita as she shows you how to set up, optimize, and manage your Google Business Profile using Semrush’s Local Toolkit—so you can boost visibility, attract nearby customers, and compete locally with confidence.